Social media plays a very important role in promoting global cultural diversity. It brings a lot of channels and space for everyone to communicate and allows anyone to express themselves without any barriers. People can freely enjoy and share the contents of other different cultures. It thus contributes to the promotion of cultural diversity.
How does social media engage in communications?
Social media is a widely used platform to engage in many forms of information dissemination.
- Social media platforms: Social media platforms are one of the most common and major new media operating channels, including Facebook, Instagram, Twitter, LinkedIn, Weibo, WeChat, and so on. These platforms offer a wide range of user groups and diverse interaction opportunities.
- Video sharing platform: Video is a form of content with high interactivity and communication power. Therefore, video sharing platform has become an important channel of social media. Including YouTube, tiktok, Vimeo, DailyMotion, etc.

- Online forums and communities: We can build our personal or brand image and influence by answering questions, solving problems, and providing support. Example: Reddit.

How does social media challenge communications?
These new types of social media have brought many conveniences to people, but at the same time, they have also brought some new problems and challenges.
- Online communication can lead to misunderstandings and bad communication. Since people’s communication on the Internet is usually based on words and symbols, it may lead to misunderstandings.

- Remarks and comments made on the Internet are usually spread and shared. As a result, some bad and offensive remarks are spread on the Internet, affecting the mood and life of others. It especially affects minors.

- Internet communication can also lead to issues of privacy and security violations. Many social media platforms and apps require people to provide personal information and data. This information can be misused by hackers or third parties. In addition, fraud and cybercrime in the virtual world may also lead to the threat of people’s personal information and property.

Is it inclusive?
PLN is learning networks constructed by individuals for the purpose of acquiring and sharing knowledge and resources. If the creator wants to communicate with people from different fields, then the PLN is inclusive. Anyone who wants to communicate can use it. But only if the creator is willing to communicate. For example, if the creator is only willing to communicate with people in their own field, this leads to ininclusiveness. This will discourage most people from sharing.

Does your PLN amplify the views of others?
If one person using PLN finds value in content shared by others, they may do so by retweeting or commenting. Or repost content to their own networks to amplify those views. Usually the AI will automatically push these messages for you. For example, you often learn videos on YouTube about repairing your car. YouTube will give you plenty of recommended videos about repairing your car. This process of content dissemination can help to expand the reach of certain views or ideas. It can be understood and analyzed by users associated with it.
The policies of employer social media communication expectations.
The company’s social media policy is a system to regulate the words, deeds and behaviors of employees on social media platforms, with the purpose of protecting the company’s image and interests. Inappropriate comments and behaviors of employees on social media may bring negative impacts and potential risks to the company.
- Employees guarantee the confidentiality of company information: Employees should avoid disclosing information not publicly available to the company on social media. For example, the information about the new iPhone should be kept secret before the Apple event.

What are the benefits of a diverse and inclusive PLN in social media sharing that understands where you are coming from with messaging that influences the community?
A diverse PLN can give us different ideas and insights from human beings with different cultural backgrounds. We can gain a deeper understanding of the views and ideas of other regions or other niches. Diverse PLNs can also make online communities more inclusive. It helps us to listen to diversity and remove prejudices and misunderstandings. It can also help us learn to better understand and respect the differences between people. We can also learn more and expand our horizons by interacting with different people in a diverse PLN.

Overall, social media platforms have always actively sought to create a diverse, inclusive, healthy and orderly community environment. Such an environment safeguards users’ information security, freedom of expression and diversity. We look forward to a better, inclusive and healthy Internet environment in the future.
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